A shipper was designed to contain all of the lawn products that Rachio would send to its users. It was important to correlate the packaging experience with the actual experience of applying the product.
To truly pair the Thrive physical experience with the digital, a tracker and gamification system was built. This helped users keep track of when they should be applying our Thrive product and how the health of their lawn is doing. Badges, and streaks were created to keep the user coming back to the app more often.
Custom photography was shot for OOO and digital marketing assets.